PRODUCT FEASIBILITY STUDY

CLIENTS OVERVIEW

Our client is one of Thailand’s largest manufacturing conglomerates with 30 different subsidies, and a total annual revenue exceeding THB 40Bn.

CLIENT'S BUSINESS CHALLENGE

Prior to Bridge Consulting’s engagement, our client conceptualized a new, high-value-added product that would contribute to a higher margin. However, the complexity of the product and volatility of the supply & production cost made the return of investment uncertain in different situations. Additionally, the market for such a product is untested thus, requiring heavy investment.
To launch this product, our client required a solid marketing and production plan with risk management capability.

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BRIDGE CONSULTING'S ROLES

As such area is untested and highly volatile (raw material, energy cost), Bridge Consulting developed a feasibility study with an emphasis on scenario analysis using Monte Carlo simulation.
The feasibility study offered ROIC results for different situations for different product sites and different supply price scenarios.

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PROJECT OUTCOME

The outcome offered solid roadmap for implementing the new product introduction, including product features, production sites, as well as directions to reduce/manage operational risks.